Essay on Sex Sells in Advertising - 768 Words

A Great Moment In Creativity In 2010 Diesel released their spring campaign tagged, â€Å"Sex Sells, Unfortunately We Sell Jeans.† This was a follow up on their â€Å"Be Stupid† campaign, which helped re-establish the brand amongst consumers. The brands image was able to portray a sexy idea while still having enough humour to be appreciated by a large audience. Although the idea of using sex appeal in advertising is not new, Diesel ran into trouble with this campaign as a large number of the public stated that it was demeaning and inappropriate. Yet others found them to be humorous, with the understanding that Diesel chose to use amateur photography and young models to appeal to the target audience of teenagers and young adults. Yet, many believe†¦show more content†¦Considering the belief that advertising has a strong influence over children and adolescence, companies need to be aware of where advertisements with sexual content are being displayed, as to not expose children to the negative effects these types of commercials can have. Numerous people feel very strongly about sex in advertising and the repercussions these types of advertisement have on society. Every consumer perceives advertising differently, depending on the individuals’ morals, values and if they agree with the discourses of the current era. It is hard to appeal to all of societies ideals, especially when using sex to sell. As some may believe that a topless women is demoralising and â€Å"a failure to be creative† whereas, others may enjoy this advertisments and go on to look into the product being sold. Yet as much as â€Å"sex sells† to some consumers is also turns customers away. Both members of the public and academic critics of advertising sometimes consider that advertising steps over the line of decency and appropriateness in its representations. A survey in the United Kingdom found that two thirds of women thought that advertisers were taking the sexual approach to selling products too far. Especially when companies, like Diesel, use this approach even though their product has nothing to do with sex itself. Ever since advertisers have used sex to sell, members of society have not always agreedShow MoreRelatedAdvertising: Sex Sells Essay example1765 Words   |  8 Pagesmagazine? I would like to look like her. What do you say to your self when you see the product? Will this product help me look like her? Magazines play a part in creating the image of sex sells. Advertisers use an image to create an advertisement to sell a product. The Purpose of advertising is not to sell sex, but to attract the consumer. Their talent is the ability to transform seemingly neutral object to create a desirable product. It’s no wonder that we are so obsessed with our bodies andRead MoreAdvertising: Sex Sells Essay examples1365 Words   |  6 PagesAdvertising is a billion dollar market with a sole purpose to persuade the consumer to purchase some type of product or service. Companies use many different methods to convince the public to spend money on their products with most of their advertising focused around the idea of â€Å"sex sells†. This idea promotes a hunger in the consumer for gaining personal pleasure or acceptance of sexuality by the eye catching effects of publicly baring flesh. These ideas are promoted through TV commercials, billboardsRead MoreSex Should Not Sell865 Word s   |  4 PagesSex should not sell Do not ever underestimate the persuasive influential power, of gorgeous women with more cleavage, or the power of a gentleman with a muscular body, to increase the consumer’s consumption. Tom Reichert in his book â€Å"The Erotic History of Advertising† emphasizes the idea that sometimes this frequent use of the sex sells technique increases some consumer interest and builds a strong brand identity (Reichert). In fact, Sex was used to advertisements since the 1900’s when theRead MoreAdvertisements Are Empowering Women And Making Money For Brands Essay1449 Words   |  6 Pagesto change this unrealistic body image we expect women to have when selling products. Did you know that not only using women as sex objects in ads is causing a body image epidemic, it is causing companies to lose money? â€Å"Femvertsing† is what advertising companies need to start doing. â€Å"Femvertising defined by moderator Samantha Skey, as profemale messaging within adv ertising† (Bahadur, 2014). Femvertising is the new wave that all companies need to catch on to. 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The sex appeal has a very long history, the first sex appeal advertising was introduced in 1911 by Woodbury’s Facial Soap (Campaign,2014). Once this advertising is released it has caused an enormous controversy, it is considered so risquà © and inappropriateRead MoreSex in Advertising1358 Words   |  6 PagesSex in Advertising I chose sex in advertising for my research topic because I do not know about it well, even though a lot of sexual images and texts in advertisements. When I was a little kid, I often surprised by ads with sexy woman. Even now, I sometimes have my eyes glued to such kinds of advertising. I wonder that there are some physiological reasons why people pay attention to sex images. Also, learning about sex in advertising is useful for my career because I want to work for an advertisingRead MoreAdvertising Analysis : Advertising And Advertising Essay731 Words   |  3 Pagespromote sales. Since that time advertising has come a long way, with the introduction of advertising slogans and jingles cleverly designed to play on human pyschology and thereby maximise product sales. Within the last 150 years, forms of media that have been recently invented have become the most popular ways of advertising - such as radio, television and newspapers/magazines/billboards. These forms of media have been a gateway to allow subtle advanced advertising techniques to be used, althoughRead MoreThe Advertisement Of The Super Bowl1192 Words   |  5 Pagesthat advertising companies spend on these ads, it seems that they should do something that would be more attention-grabbing. In reality, this advertising technique is one of the most effective ways for corporations to sell their products. Humans naturally notice sexual behavior, so when advertisements present a product in a sexual way on television, consumers are much more likely to remember it or buy it in the future (Reese Sorrow). Though sex in advertising has been shown to successfully sell productsRead MoreDoes Sex Sell?986 Words   |  4 PagesMandaluyong, Benhur Abalos and Valenzuela mayor, Sherwin Gatchalian (Naredo Pedrasa, 2011). Many were offended by how many innocent children can perceive those titillating images. These scantily clad models that are in the billboards are made to sell and appeal for our sexuality to ou r human instincts. Sexuality is both an attribute and constitutive (Cenzon, 2008). According to Thomas Hobbes (n.d.), â€Å"Man is a collection of base, animal urges. To act on them and experience sinful pleasures would