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Learning German Adjectives and Colors

Learning German Adjectives and Colors German descriptive words, similar to English ones, typically go before the thing they change: derÂ...

Tuesday, December 24, 2019

Essay on Sex Sells in Advertising - 768 Words

A Great Moment In Creativity In 2010 Diesel released their spring campaign tagged, â€Å"Sex Sells, Unfortunately We Sell Jeans.† This was a follow up on their â€Å"Be Stupid† campaign, which helped re-establish the brand amongst consumers. The brands image was able to portray a sexy idea while still having enough humour to be appreciated by a large audience. Although the idea of using sex appeal in advertising is not new, Diesel ran into trouble with this campaign as a large number of the public stated that it was demeaning and inappropriate. Yet others found them to be humorous, with the understanding that Diesel chose to use amateur photography and young models to appeal to the target audience of teenagers and young adults. Yet, many believe†¦show more content†¦Considering the belief that advertising has a strong influence over children and adolescence, companies need to be aware of where advertisements with sexual content are being displayed, as to not expose children to the negative effects these types of commercials can have. Numerous people feel very strongly about sex in advertising and the repercussions these types of advertisement have on society. Every consumer perceives advertising differently, depending on the individuals’ morals, values and if they agree with the discourses of the current era. It is hard to appeal to all of societies ideals, especially when using sex to sell. As some may believe that a topless women is demoralising and â€Å"a failure to be creative† whereas, others may enjoy this advertisments and go on to look into the product being sold. Yet as much as â€Å"sex sells† to some consumers is also turns customers away. Both members of the public and academic critics of advertising sometimes consider that advertising steps over the line of decency and appropriateness in its representations. A survey in the United Kingdom found that two thirds of women thought that advertisers were taking the sexual approach to selling products too far. Especially when companies, like Diesel, use this approach even though their product has nothing to do with sex itself. Ever since advertisers have used sex to sell, members of society have not always agreedShow MoreRelatedAdvertising: Sex Sells Essay example1765 Words   |  8 Pagesmagazine? I would like to look like her. What do you say to your self when you see the product? Will this product help me look like her? Magazines play a part in creating the image of sex sells. Advertisers use an image to create an advertisement to sell a product. The Purpose of advertising is not to sell sex, but to attract the consumer. Their talent is the ability to transform seemingly neutral object to create a desirable product. It’s no wonder that we are so obsessed with our bodies andRead MoreAdvertising: Sex Sells Essay examples1365 Words   |  6 PagesAdvertising is a billion dollar market with a sole purpose to persuade the consumer to purchase some type of product or service. Companies use many different methods to convince the public to spend money on their products with most of their advertising focused around the idea of â€Å"sex sells†. This idea promotes a hunger in the consumer for gaining personal pleasure or acceptance of sexuality by the eye catching effects of publicly baring flesh. These ideas are promoted through TV commercials, billboardsRead MoreSex Should Not Sell865 Word s   |  4 PagesSex should not sell Do not ever underestimate the persuasive influential power, of gorgeous women with more cleavage, or the power of a gentleman with a muscular body, to increase the consumer’s consumption. Tom Reichert in his book â€Å"The Erotic History of Advertising† emphasizes the idea that sometimes this frequent use of the sex sells technique increases some consumer interest and builds a strong brand identity (Reichert). In fact, Sex was used to advertisements since the 1900’s when theRead MoreAdvertisements Are Empowering Women And Making Money For Brands Essay1449 Words   |  6 Pagesto change this unrealistic body image we expect women to have when selling products. Did you know that not only using women as sex objects in ads is causing a body image epidemic, it is causing companies to lose money? â€Å"Femvertsing† is what advertising companies need to start doing. â€Å"Femvertising defined by moderator Samantha Skey, as profemale messaging within adv ertising† (Bahadur, 2014). Femvertising is the new wave that all companies need to catch on to. Companies that created ads empoweringRead MoreAdvertisements Are Empowering Women And Making Money For Brands Essay1472 Words   |  6 Pagesunrealistic body image we expect women to have when selling products. The thing is, did you know that not only using women as sex objects in ads is causing a body image epidemic, it is causing companies to lose money. â€Å"Femvertsing† is what advertising companies need to start doing. â€Å"Femvertising defined by moderator Samantha Skey, as profemale messaging within advertising† (Bahadur, 2014). Femvertising is the new wave that all companies need to catch on to. Companies that created ads empoweringRead MoreThe Problem About Using Sex in Advertisements Essay1269 Words   |  6 PagesAdvertising is an important form of communication between products and customers. How to get viewers’ attention is first thing need to consider for advertising. Sexual appeal is become very useful tool in advertising, and it use is increasing. The sex appeal has a very long history, the first sex appeal advertising was introduced in 1911 by Woodbury’s Facial Soap (Campaign,2014). Once this advertising is released it has caused an enormous controversy, it is considered so risquà © and inappropriateRead MoreSex in Advertising1358 Words   |  6 PagesSex in Advertising I chose sex in advertising for my research topic because I do not know about it well, even though a lot of sexual images and texts in advertisements. When I was a little kid, I often surprised by ads with sexy woman. Even now, I sometimes have my eyes glued to such kinds of advertising. I wonder that there are some physiological reasons why people pay attention to sex images. Also, learning about sex in advertising is useful for my career because I want to work for an advertisingRead MoreAdvertising Analysis : Advertising And Advertising Essay731 Words   |  3 Pagespromote sales. Since that time advertising has come a long way, with the introduction of advertising slogans and jingles cleverly designed to play on human pyschology and thereby maximise product sales. Within the last 150 years, forms of media that have been recently invented have become the most popular ways of advertising - such as radio, television and newspapers/magazines/billboards. These forms of media have been a gateway to allow subtle advanced advertising techniques to be used, althoughRead MoreThe Advertisement Of The Super Bowl1192 Words   |  5 Pagesthat advertising companies spend on these ads, it seems that they should do something that would be more attention-grabbing. In reality, this advertising technique is one of the most effective ways for corporations to sell their products. Humans naturally notice sexual behavior, so when advertisements present a product in a sexual way on television, consumers are much more likely to remember it or buy it in the future (Reese Sorrow). Though sex in advertising has been shown to successfully sell productsRead MoreDoes Sex Sell?986 Words   |  4 PagesMandaluyong, Benhur Abalos and Valenzuela mayor, Sherwin Gatchalian (Naredo Pedrasa, 2011). Many were offended by how many innocent children can perceive those titillating images. These scantily clad models that are in the billboards are made to sell and appeal for our sexuality to ou r human instincts. Sexuality is both an attribute and constitutive (Cenzon, 2008). According to Thomas Hobbes (n.d.), â€Å"Man is a collection of base, animal urges. To act on them and experience sinful pleasures would

Monday, December 16, 2019

People Who Changed the World Free Essays

Nelson Mandela was born July 18, 1918 in Mutate, Transfer, South Africa to the chief of Moved, and after his father’s death when he was only nine years old, he was raised by the powerful ruler of the Themes Tribe, Contacting Delineated (Book, 2009). His thoughts were organized and disciplined by his father and guardian, who groomed him to someday be chief. It was not by mere chance that Nelson Mandela became the president of South Africa (Book, 2009). We will write a custom essay sample on People Who Changed the World or any similar topic only for you Order Now Mandela was wise for his years, he dreamed of democracy for his people. He was educated earning a BAA degree in 1942 at University of South Africa. At the University of Watersides he worked on his law degree. Mandela and colleague, Oliver Tomb started South Africans first Black law firm (Book, 2009). Mandela fought tirelessly for the liberation of South Africa. In 1948 Apartheid became the official law of the land in South Africa. Each nationality in South Africa had to live in a separate geographic location, interracial marriage was not allowed, and South Africans had to be registered according to their race (Book, 2009). Mandela arranged a campaign to alleviate the dishonest laws. Charges of treason led him to prison and confinement on several occasions (Book, 2009). The Arriving Trial of 1964 became known all around the world. Mandela again charged with treason but, this time sentenced to life in prison with no chance of parole. Appeals for clemency came to South Africa from abroad and the New York Times editorialist the trial charging the government as the guilty party (Book, 2009). However, for the next eighteen years Mandela was restricted to a maximum security prison on Robber Island off the coast of South Africa. Prison was a mere hindrance for Mandela. His conviction to bring about change grew stronger. He led political study groups and put together Judicial appeals or other inmates while he himself was serving a life sentence (Book, 2009). The violence in South Africa was overwhelming and rampant throughout, killing many innocent women and children. In 1980, with strong suggestion from the NC, a campaign was set in motion by the Johannesburg newspaper to free Mandela (Book, 2009). A petition was drafted which thousands of people willingly signed to demand Mandela’s freedom. Mandela was held in high regard, the brave representative of Black South African’ fight for freedom (Book, 2009). In 1982 Poolrooms Maximum Security Prison became Mandela’s next house of horror. The youth of black South Africans gained recognition and compassion from abroad and the government’s rising international criticism of its laws had to be addressed (Book, 2009). In 1985 President Booth’s attitude changed, Mandela was involved in secret government meetings. Meetings with the minister of Justice, Kebob Cosset were important and beneficial and led to a more promising future for Mandela and South Africa. February 1 1, 1990 Mandela was released from prison (Book, 2009). Months later Mandela set out on a world tour throughout North America and Europe. He was welcomed as a hero and world leader. In Great Britain he met with Prime Minister Margaret Thatcher. In the US he had discussions with President George H. W. Bush (Book, 2009). In 1991 Apartheid was no more, South Africa became a truly democratic, nonracial government. In 1993, Mandela and F. W. Clerk were awarded the Nobel Peace Prize for the peaceful termination of the Apartheid regime (Book, 2009). Also in 1993 another milestone was reached all South Africans were allowed to vote April 24, 1994. Mandela was elected first Black President in South Africa, he served from 1994 to 1999. Mandela and the government of national unity developed a program that testified blacks and attracted investments from abroad. In 1996 Mandela signed a new South African Constitution into law. The document made the government stronger, guaranteed expressions of freedom and minority rights. The lifelong dream of President Mandela was realized (Book, 2009). Mandela continued to serve South Africa after he was no longer president (Book, 2009). He died in his home in Johannesburg December 5, 2013. Dry. Martin Luther King, Jar was an American Pastor, activist, humanitarian, and leader in the African- American Civil Rights movement. He was born January, 1929 in Atlanta, Georgia. Unlike Nelson Mandela, he was nonviolent in his pursuit for civil rights. He fought for civil rights until his assassination April 4, 1968 (Martin Luther King, 2011) He was born Michael King, Jar. To a Baptist minister in rural Georgia. Michael King, Sir. Adopted the name in honor of the German Protestant religious leader Martin Luther, which he later followed suit (Martin Luther King, 2011). Martin Luther King had a religious upbringing. His father and grandfather were both Baptist ministers. By the time he was 25 years of age he was the pastor at Dexter Avenue Baptist Church and had completed his Ph. D. In 1955 Martin Luther King, 2011). In 1955 The Montgomery Bus Boycott of 1955 spearheaded by Dry. King was a demonstration that led to change in the civil rights of black people. Rosa Parks refused to give up her seat to a white man, she was removed from the bus and Jailed. Rosa Parks and 5 other women appeared as ordered, represented by a lawyer, sued the court for segregation on buses (Martin Luther King, 2011). The Montgomery federal court ruled that segregation on buses violated the 14th amendment. The bus boycott came to an end December 1956 and the Supreme Court prohibited segregation on buses (Martin Luther King, 2011). Black people were no longer required to sit on the back of the bus. Also this courageous boycott aided in the dissolution of the Jim Crow Laws. In 1963, Martin Luther King, Jar. And his constituents assembled the famous March on Washington that congregated more than 200,000 people to the Lincoln Memorial. King made his most renowned, â€Å"l Have a Dream,† speech (Martin Luther King, 2011). In effect the Civil Rights Act of 1964 was constructed. The federal government has declared desegregation of public facilities illegal (Martin Luther King, 2011). While it did not resolve all problems of coordination, the law lessened racial restrictions. How to cite People Who Changed the World, Essays

Sunday, December 8, 2019

Airbus Operations Management Analysis free essay sample

It is perhaps inevitable that a major new and complex product like a passenger aircraft will experience a few problems during its development. But the history of the Airbus A380 was a long and incident packed journey from drawing board to reality that illustrates the dangers when the design activity goes wrong. This is the story in brief. 1991 Airbus consults with international airlines about their requirements for a super-large passenger aircraft. Airbus rival Boeing says it has begun studies into ‘very large’ commercial aircraft. June 1993- Boeing decides not to go for a super-large passenger aircraft, but instead to focus on designing smaller ‘jumbos’. Airbus and its partners set up the A3XX team to start the ‘super jumbo’ project. 1996 Airbus forms its ‘Large Aircraft’ Division. Because of the size of the aircraft, it is decided to develop specially designed engines rather than adapt existing models. 2000- The commercial launch of the A3XX (later to be named the A380) 2002- starts on manufacturing the aircraft’s key components. We will write a custom essay sample on Airbus Operations Management Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This causes turmoil in the boardrooms of both Airbus and its parent company EADS. The company’s directors are accused of suppressing the news for months before revealing it to shareholders. It leads to the resignations of Gustav Humbert, Airbus’ Chief executive, Noel Forgeard, EADS co-chief executive, and Charles Campion, the A380 programme manager. October 2006- Airbus infuriates customers by announcing yet a further delay for the A380, this time of a whole year. The first plane is now forecast to enter commercial service around twenty months later than had been originally planned. The delays will cost Airbus another estimated ? 4. 8 billion over the next four years. The company announces a drastic cost-cutting plan to try to recoup some of the losses. The Power8 programme is intended to ‘reduce costs, save cash and develop new products faster’. It wants to increase productivity by 20% and reduce overheads by 30%. October 2007- The supper-jumbo eventually takes off in full service as a commercial airliner for Singapore Airlines. It wins rave reviews from both airlines and passengers – even if it is two years late. So what caused the delays? First, the A380 was the most complex passenger jet ever to be built. Second, the company was notorious for its internal rivalries, its constant need to balance work between its French and German plants so that neither country had too obvious an advantage, constant political infighting, particularly by the French and German governments and frequent changes of management. According to one insider, the ‘underlying reason for the mess we were in was the hopeless lack of integration [between the French and German sides] within the company’. Even before the problems became evident to outsiders, critics of Airbus claimed that its fragmented structure was highly inefficient and prevented it from competing effectively. Eventually it was this lack of integration between design and manufacturing processes that was the main reason for the delays to the aircraft’s launch. During the early design stages the firm’s French and German factories had used incompatible software to design the 500 km of wiring that each plane needs. Eventually, to resolve the cabling problems, the company had to transfer two thousand German staff from Hamburg to Toulouse. Processes that should have been streamlined had to be replaced by temporary and less efficient ones, described by one French union official as a ‘doit-yourself system’ Feelings ran high on the shop floor, with tension and arguments between the French and German staff. ‘The German staff will first have to succeed at doing the work they should have done in Germany’, said the same official. Electricians had to resolve the complex wiring problems, with the engineers having to adjust the computer blueprints as they modified them so they could be used on future aircraft. Normal installation time is two to three weeks’ said Sabine Klauke, a team leader. ‘This way it taking us four months. ’ Mario Heinen, who ran the cabin and fuselage cross-border division, admitted the pressure to keep up with intense production schedules and the overcrowded conditions made things difficult. ‘We have been working on these initial aircraft in a handmade way. It is not a perfectly organised industrial process. ’ But, he claimed, there was no choice. ‘We have delivered five high-quality aircraft this way. If we had left the work in Hamburg, to wait for a new wiring design, we would not have delivered one by now. But the toll taken by these delays was high. The improvised wiring processes were far more expensive than the planned ‘streamlined’ processes and the delay in launching the aircraft meant two years without the revenue that the company had expected. But the Airbus was not alone. Its great rival, Boeing, was still having problems. Engineers’ strikes, supply chain problems and mistakes by its own design engineers had further delayed its ‘787 Dreamliner’ aircraft. Specifically, fasteners used to attach the titanium floor grid, to the composite ‘barrel’ of the fuselage had been wrongly located, resulting in 8,000 fasteners having to be replaced.